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Senior Project - Webster


Automated Scheduling and Delivery of Advertising for the World Wide Web

Senior Project: 1995-1996
Russell Cooper, Douglas Cosman, Trond Hansen and Colin Harsh
Boulder, CO

This application is a coordinated system of programs that run in concert to enable the automatic scheduling, insertion, and analysis of Web-based advertisements -- all coordinated from a central location. Working with a few simple parameters that are given in a sponsor's ad order, this application will do the following:

  • Automate the selection of the appropriate client Web pages on which to place the ad.

  • Determine the availability of time for each of these Web pages and reserve time on them accordingly.

  • Create schedules of ad rotation times for each client Web page.

  • Automatically insert these ads at the proper times on these Web pages.

  • Collect and summarize the number of Internet users who view or click on these ads.

The system was developed using the Microsoft Access Relational Database Management System, Microsoft Excel, C, and C++ to run on a combination of PCs and UNIX workstations.

See also:
Department of Computer Science
College of Engineering and Applied Science
University of Colorado Boulder
Boulder, CO 80309-0430 USA
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