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Colloquium - Strupp

An Introduction to Web Metrics
Paul Strupp
Sun Microsystems

How can you use metrics to manage and understand your web site? What should you measure? How do you measure it? And what do you do with the data once you've acquired it?

These questions will be addressed in the context of a metrics framework which introduces "Measure to Control" and "Measure to Analyze" metrics. In addition to presenting this business framework, technical aspects of web analytics tools will be covered, and real world examples presented.

Hosted by Tamara Sumner and Leysia Palen in conjunction with CSCI 4838/CSCI 6838 User Interface Design.

Department of Computer Science
University of Colorado Boulder
Boulder, CO 80309-0430 USA
May 5, 2012 (14:13)