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CATS - Schrank, Batt and Logan

Bringing the Human Factor into Development and Design
Paul Schrank
Co-Founder, President, and Creative Director, SpireMedia
Thad Batt
Chief Technology Officer, SpireMedia
Terry Logan
Director of Knowledge Management, SpireMedia

SpireMedia is a creative solutions agency that offers technology and design services built to help companies compete in an increasingly digital, networked world. SpireMedia has performed its special brand of magic for clients such as A&E, David Letterman, DoubleClick, Jeppesen, Morgan Stanley Dean Witter, Qwest, Spyder, SubPop, The History Channel, and Verio.

Information Architecture is a relatively new science that should play a critical role in any process behind new technology. It is the difference between a targeted, functional product and throwing something against the wall and hoping it sticks. Spire experts will detail how human factors studies, information architecture, and usability testing can be incorporated into traditionally creative disciplines to build upon kick ass designs and engineering practices.

Refreshments will be served immediately following the presentation.

Department of Computer Science
University of Colorado Boulder
Boulder, CO 80309-0430 USA
May 5, 2012 (14:20)