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CATS - McBeth

How IBM Printing Software Enables the Output of e-business Solutions
Scott McBeth
Director of Software Development, IBM Printing Systems

In today's world of e-commerce, customers are increasingly re-engineering their businesses to gain competitive advantage, improve financial performance, and increase customer satisfaction. Software technology plays a key role in this business transformation. IBM printing software developed here in Boulder has substantially facilitated this transformation from the offset printing press to customized color collateral. In this talk, Mr. McBeth will discuss several examples in which IBM printing software is enabling the output of e-business in new and exciting ways.

More information about IBM (NYSE: IBM) can be found at www.ibm.com.

Refreshments will be served immediately following the presentation.

Department of Computer Science
University of Colorado Boulder
Boulder, CO 80309-0430 USA
May 5, 2012 (14:20)