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home · events · colloquia · 2010-2011 · 
 

Colloquium - Francis

 
12/7/2010
3:30pm-4:30pm
DLC 1B70

Privacy in Advertising: Not All Adware Is Badware
Max Planck Institute for Software Systems
Paul Francis photo

Online advertising is a major economic force in the Internet today. Today's deployments, however, increasingly erode user privacy as advertising companies like Google increasingly target users. In this talk, we suggest that it is possible to build an advertising system that fits well into the existing online advertising business model, targets users extremely well, is very private, and scales well. The key to our approach is adware: client computers run a local software agent that profiles the user, requests the appropriate ads, displays the locally, and reports on views and clicks, all while preserving privacy. This talk outlines the system design, discusses its pros and cons, and describes some of our challenges moving ahead.

Paul Francis is a tenured faculty at the Max Planck Institute for Software Systems in Germany. Paul has held research positions at Cornell University, ACIRI, NTT Software Labs, Bellcore,and MITRE, and was Chief Scientist at two Silicon Valley startups. Paul's research centers around routing and addressing problems in the Internet and P2P networks. Paul's innovations include NAT, shared-tree multicast, the first P2P multicast system, the first DHT (as part of landmark routing), and Virtual Aggregation. These days, Paul is wondering why so much of our private data is being held in the cloud.

Hosted by Dirk Grunwald.


The Department holds colloquia throughout the Fall and Spring semesters. These colloquia, open to the public, are typically held on Thursday afternoons, but sometimes occur at other times as well. If you would like to receive email notification of upcoming colloquia, subscribe to our Colloquia Mailing List. If you would like to schedule a colloquium, see Colloquium Scheduling.

Sign language interpreters are available upon request. Please contact Stephanie Morris at least five days prior to the colloquium.

 
See also:
Department of Computer Science
College of Engineering and Applied Science
University of Colorado Boulder
Boulder, CO 80309-0430 USA
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