3/11/2002 2:00pm-3:00pm ECCR 200
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Social Presence with Video and Application Sharing: Social Affordances of Computer-Mediated Communication Technologies
Erin M. Bradner
Department of Information and Computer Science, University of California, Irvine
Dr. Bradner will present two experimental studies examining the effects of
videoconferencing and application sharing on task performance. Performance on a
cognitive reasoning task was recorded while subjects were observed by a
confederate in three conditions: two-way video, one-way video and application
sharing. Results demonstrate that performance is impaired when subjects are
observed via media compared to when they are not observed. Yet, surprisingly,
no significant difference in performance was found between the application
sharing and the two-way video conditions. This is surprising because
application sharing lacks visual feedback of an observer. This finding calls
into question various media theories, such as social presence theory, that
attribute a sense of presence to those media that provide visual feedback of
conversational partners. These findings are used to extend social presence
theory and argue that the social dimensions of collaboration need to be
considered in the design and deployment of computer-mediated communication
technologies for use among geographically distributed workgroups. Contributions
from Dr. Bradner's other research will also be discussed. These contributions
include a detailed understanding of the social context of technology use and
recommendations for the design of communication technologies. She offers the
concept of social affordances to conceptually bridge the gap between the social
context of technology use and design rationale.
Dr. Bradner is a Post-Doctoral Fellow at the University of California, Irvine
in the Department of Information and Computer Science. She received her PhD
in Information and Computer Science from UC Irvine where she was the recipient
of the University of California Regents' Dissertation Fellowship and the
Chancellor's Fellowship. She also holds an MS in Information and Computer
Science from UC Irvine and a BS from UC San Diego in Cognitive Science. Dr.
Bradner's research examines issues of workgroup cohesion, productivity and
satisfaction arising from the interplay between collaboration technologies and
social behavior. She has conducted several empirical studies of technology use
at locations including IBM, Intel, Boeing Corporation, AT&T, and Sun
Microsystems. She draws on her research findings to generate design
recommendations and requirements specifications and also to interpret adoption
outcomes of collaboration technologies. She contributes publications in the
areas of Human-Computer Interaction (HCI) and Computer-Supported Cooperative
Work (CSCW). Dr. Bradner has served as an interface design consultant to
organizations in a variety of technology sectors including advertising,
procurement, entertainment, and online services.
Hosted by Kenneth Anderson. Refreshments will be served immediately following the talk in ECOT 831.
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