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CATS - Schrank, Batt and Logan


Bringing the Human Factor into Development and Design
Paul Schrank
Co-Founder, President, and Creative Director, SpireMedia
Thad Batt
Chief Technology Officer, SpireMedia
Terry Logan
Director of Knowledge Management, SpireMedia

SpireMedia is a creative solutions agency that offers technology and design services built to help companies compete in an increasingly digital, networked world. SpireMedia has performed its special brand of magic for clients such as A&E, David Letterman, DoubleClick, Jeppesen, Morgan Stanley Dean Witter, Qwest, Spyder, SubPop, The History Channel, and Verio.

Information Architecture is a relatively new science that should play a critical role in any process behind new technology. It is the difference between a targeted, functional product and throwing something against the wall and hoping it sticks. Spire experts will detail how human factors studies, information architecture, and usability testing can be incorporated into traditionally creative disciplines to build upon kick ass designs and engineering practices.

Refreshments will be served immediately following the presentation.

The Colorado Advanced Technology Series wants to introduce students at the University of Colorado to the technology leaders of local and national industries and help the leaders of those companies explain what their companies do and why they are great places to work. If you would like to receive email notification of upcoming talks, subscribe to our CATS Mailing List.

The main event of CATS is a series of technical talks in the middle of each semester. In each seminar, a technical or business leader from a local or national company describes new or existing technical developments, the motivation for developing that technology and the corporate environment. Each seminar is followed by refreshments and a chance for students and industry representatives to mingle and talk. See CATS Frequently Asked Questions for further information.

See also:
Department of Computer Science
College of Engineering and Applied Science
University of Colorado Boulder
Boulder, CO 80309-0430 USA
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May 5, 2012 (13:40)