An Introduction to Web Traffic Measurement

Table of Contents

An Introduction to Web Traffic Measurement

An Introduction to Web Traffic Measurement

Definition

Log file analysis - Big Picture

Log file example(Combined Log Format)

Commercial Web Traffic Analysis Tools

Terms

Terms (Cont.)

PPT Slide

Report Examples: Page Views and Visits

Report Examples: Visits and Users

Traffic to Example Sites - January

Top Pages Example

Drill Down, Top Hostnames Example

Top Referrers Example

Clickstream Example

Pit Falls

Pitfalls (cont.)

Pit falls (cont.)

Other Issues/Topics

Other Issues/Topics

Applications of Web Traffic Analysis.Marketing Introduction.

How is Web Traffic Analysis Used?

Stages of Customer Understanding

Conversion

Shipping Company Example. Six Types of Users

SUMMARY

Email: sumner@colorado.edu

Home Page: http://www.cs.colorado.edu/~sumner

Other information:
An Introduction to Web Traffic Measurement by Paul Strupp

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